how client temperament and product suitability lead to ethical recommendations

Sophisticated risk assessment tools provide a quantitative way to assess product suitability.

But client temperament may be even more important in the real world. Are some products better suited to the Driver style than others? What do Amiables, Analyticals, or Expressives desire in the financial products they acquire for their financial portfolio.

Your advisers learn how to relate client temperament to product characteristics to come up with the best possible fit — which leads to persistent and future business.